guy kedar

Clarity that moves, outcomes that matter

I’m Guy Kedar – a strategy facilitator.

I help leaders and teams get unstuck, align on what really matters, and drive meaningful outcomes.

Previously a global strategist and innovation lead at WPP, I’m now co-founder of The Next Now, an innovation studio that helps organisations move from vision to execution.

Over the last 20 years, I’ve supported strategic, innovation & transformation challenges at organisations across industries, from large corporations such as IKEA, Marriott & Allianz to dozens of early-stage startups.

No matter the company or context, the same three tensions keep returning:

1. Aligning stakeholders around a clear path forward,

2. Translating vision into actionable strategy, and

3. Enabling teams to deliver meaningful outcomes — not just outputs.

This is where I step in.

Gain Clarity, drive outcomes

  • A one-day facilitated workshop that brings different stakeholders together to share perspectives, surface real challenges, and build alignment around shared priorities.

    Think of it as a strategic reset that gives your team direction, energy, and focus.

    Tools we may use:

    • Ecosystem & stakeholder mapping

    • Opportunity framing & problem reframing

    • Value vs Effort / Impact vs Confidence grids

    • Speedboat retrospectives

  • Over several days, we work with your team to clarify direction, explore options, and pressure-test assumptions. Together, we surface hidden blockers and build shared understanding—ending with a clear strategic focus and an actionable roadmap.

    Tools we may use:

    • Fast-turnaround stakeholder interviews

    • Value Proposition Canvas

    • Opportunity Solution Trees

    • Scenario exploration & backcasting

  • Hands-on sessions that help teams deliver meaningful outcomes (not just outputs) and focus their energy on what truly matters.

    Part mindset shift, part method — these workshops are designed to spark clarity, collaboration, and momentum around shared goals and measurable impact.

    Modules include:
    • How to design outcome-focused workflows
    • How to create meaningful products & services
    • How to de-risk innovation and make smarter bets

    Tools we may use:

    • Customer journey and pain-point mapping

    • Rapid prototyping and idea validation

    • Outcome vs. output framing

    • Opportunity-Solution trees

    • Impact-effort or confidence-value prioritisation grids

Let’s talk

Whether you’d like to learn more about my work, share a challenge your or your team are facing, or explore how to get everyone aligned and moving with purpose - I’d love to connect and see how I can help.

guy kedar