Clarity that moves, outcomes that matter
Without direction, teams drift.
Without alignment, progress stalls.
Without outcomes, nothing matters.
I’m Guy Kedar - I help leaders and teams get unstuck and move forward with clarity and momentum
For over 15 years, as a Global Digital Strategist at WPP and Managing Director of The Next Now, I’ve navigated strategy and transformation for everyone from global giants like IKEA, Marriott, Blizzard, and Allianz to high-growth startups.
Today, I work with leadership teams as a strategic partner - from one-day high-intensity resets to ongoing support as a Fractional CSO - helping them clarify where to play, how to win, and what to do next.
Always curious. Occasionally contrarian. Relentlessly human.
Call me when:
• Strategy exists, but execution stalls
• Leadership teams don’t fully agree on direction
• Too many priorities compete for attention
• Decisions keep getting postponed
• Everyone is busy, but impact is unclear
Or simply put:
When the organisation feels stuck.
Gain Clarity, drive outcomes
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A one-day leadership intervention designed to restore clarity.
When teams feel stuck, misaligned, overwhelmed by competing priorities, or struggling to make decisions, this session creates the space for honest conversation and decisive alignment.
Through structured facilitation and decision-focused dialogue, we step back, surface hard truths, and clarify what matters most.
During the session we:
• Surface tensions holding the team back
• Challenge assumptions behind current priorities
• Move from polite agreement to true commitment
• Define a clear 90-day focus - what to do, and what to stop doingOutcome
Leadership leaves aligned around clear priorities and decisions, and execution momentum restored. -
A 2–4 week engagement turning vision into execution through prioritisation, roadmap building, and decision alignment.
Ambition is easy. Execution is where risk lives. This sprint bridges that gap. Rather than just writing strategy, we validate it - translating goals into a practical, stress-tested execution roadmap.
During the sprint we:
• Stress-test strategic choices against market reality
• Identify high-impact opportunities and hidden blockers
• Build a practical roadmap teams actually trust
• Align stakeholders around ownership and execution logicOutcome
A clear strategic focus and actionable roadmap, with aligned ownership teams can immediately execute against. -
From focused workshops to multi-week support, I help organisations turn strategy into measurable outcomes.
Working alongside leadership and delivery teams, I help align priorities, clarify ownership, and remove execution blockers so initiatives move forward with momentum.
Typical focus areas
• Outcome-driven workflows - shifting from "feature-factory" outputs to measurable business results
• De-risking innovation - helping teams make smarter bets faster
• Governance & rhythms - establishing decision and accountability loops
• Leadership mentorship - strengthening strategic and execution capabilityOutcome
Teams execute with clarity and ownership, and leadership gains confidence that priorities are translating into real results.
Some kind words
Guy brings rare value as a strategic advisor who helps leaders and teams shift from short-term firefighting to long-term, resilient growth - guiding product strategy within a broader end-to-end business vision.
Simone Papa, Global Head of Digital Products, Energy services and Food at IKEA
The way Guy helped align leadership, clarify vision, and rebuild team dynamics was seriously impressive and had transformative effect.
Axel Dumont, strategic advisor; former President Canada at Cossette Media
A genuine game-changer. The strategy session didn't just capture every voice; it propelled our team past siloed thinking into big-picture strategy. The outcome was clear priorities and significantly improved alignment
Christoph Pleitgen, Managing Director at the Westerwelle Foundation
Flavours of my work
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Developing product strategies for IKEA digital
Through a series of workshops, I helped IKEA’s Digital Food venture craft a clear vision and product portfolio strategy, giving both leadership and product team members sharper focus and alignment. Following the impact of this work, I was asked to repeat the process for IKEA’s Renewable Energy Solutions venture. Subsequent periodic workshops helped the team refocus, align, and ensure they were set up to deliver the desired objectives.
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Securing buy-in for a new digital service portal
The CTO of a leading German professional services firm had a vision for a new digital client service portal but struggled to secure buy-in. I led an internal discovery sprint to define the portal’s real commercial value and turned the insights into a business case and strategic narrative that reframed the portal’s role for the organisation. This clarity gave the board the confidence to approve the initiative and empowered the CTO with a mandate to move forward.
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developing a product strategy in finance
Helped one of Europe’s leading telecom providers develop the proposition and strategy for a new financial product. Led a team that prototyped the concept and tested both market desirability and business viability, ultimately identifying product–market fit and shaping the go-to-market strategy.
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Unlocking Buy-In for a Global Platform Initiative
The CIO and CTO of a global insurance group aimed to develop a unified global data platform but faced resistance from several operating companies that didn’t see its value. Through an intensive one-week sprint, I identified the root causes of the pushback and facilitated a collaborative workshop that enabled all stakeholders to co-create an aligned vision and execution strategy. This alignment unlocked momentum and set the foundation for successful implementation.
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Driving Transformation for a Media Publisher
Facilitated an intensive one-week sprint to help a leading Canadian publisher reshape its offering and sales strategy, strengthening its market positioning and commercial appeal amid rising digital competition. The process aligned leadership around a clear direction and equipped the organisation with a detailed, actionable roadmap to drive the required change.
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Capability Building for High-Performing Teams
Designed and delivered multiple workshops to upskill teams from several global leading brands, teaching methods such as Jobs to Be Done, design thinking, systems thinking, and outcome-focused workflows. These sessions helped teams identify areas of focus, uncover synergies and dependencies, and make clear decisions on the best paths forward.
Let’s talk
Whether you’d like to learn more about my work, share a challenge your or your team are facing, or explore how to get everyone aligned and moving with purpose - I’d love to connect and see how I can help.
